In 1943, in the heart of Thrissur, our family began its
journey in the textile world. What started as a small wholesale operation, Swadeshi
Piece Goods , laid the foundation for everything we do today. By the late
1980s, we introduced Angel Lungies, which quickly became a staple in
homes across Kerala—a brand built on a simple, honest promise of comfort and
quality.

Crafting for the World

Our deep expertise in fabrics eventually took us beyond
Indian borders. Since 1995, we have been manufacturing high-end home textiles
for some of the biggest brands in Europe and the US.

Where Tradition Meets the Modern Home

Today, under the House of V. Parasuram, we have
channeled that 80-year history into modern brands: Angel Lungies, Angel Home
and Benjies.

We operate out of our dedicated 60,000-square-foot
manufacturing facility in Karur, where we bridge the gap between old-world
textile wisdom and modern lifestyle needs. We believe that a business is only
as good as the hands that build it; today, we are proud to employ a skilled
workforce of 300 people, 75% of whom are women.

Our Commitment

Whether it’s the beautiful premium Kerala
thorthu or the comfortable cotton dhotis you use at home, every product is a
reflection of four generations of textile passion. We don’t just sell fabric;
we share a piece of our heritage, redesigned for the modern home.